Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making - Image 1

£51.80

MACMILLAN Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Name: Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
Brand: MACMILLAN
Price: 49.0 GBP
Availability: InStock

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Description

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030119106
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 25 February 2019
Listed Since: 18 December 2018

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MACMILLAN Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

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