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Cengage Learning Competitive Marketing: A Strategic Approach

Name: Competitive Marketing: A Strategic Approach
Brand: Cengage Learning
Price: 104.0 GBP
Availability: InStock

Call Centre Management

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Description

This edition presents a review of marketing strategy to take into account all the major new developments in the field. It covers the issues and methods of marketing in a competitive environment. The revision aims to increase the accessibility of the text for the reader approaching the areas of strategic marketing for the first time. It contains up-to-date marketing examples and covers areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. Synopsis This edition presents a review of marketing strategy to take into account all the major new developments in the field. It covers the issues and methods of marketing in a competitive environment. The revision aims to increase the accessibility of the text for the reader approaching the areas of strategic marketing for the first time. It contains up-to-date marketing examples and covers areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations.

Product Specifications

Brand: Cengage Learning
Format: hardcover
ASIN: 0415127866
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 September 1995
Listed Since: 16 December 2006

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Cengage Learning Competitive Marketing: A Strategic Approach

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