Cengage Learning EMEA New Strategies for Marketing Information Technology

Product Description This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures. This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies. Synopsis This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures. This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies.