£125.00

Routledge Public Relations and the History of Ideas Book

Name: Routledge Public Relations and the History of Ideas Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Business & Economic History

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Description

Explore the deep connections between historical thought and modern communication in Public Relations and the History of Ideas. Part of the Routledge New Directions in PR and Communication Research series, this book examines ten significant works by famous thinkers and orators. These works have left a lasting intellectual and practical mark on the world. While many of these writings were produced before public relations became a formal profession, they demonstrate the immense power of planned public communication. The text looks at how those managing the communication process influence global events and societal shifts. Each work selected addresses major societal challenges, providing a foundation for understanding how ideas shape our world. This book is an essential resource for anyone interested in the roots of communication. It moves beyond traditional research to show how historical oratory and written thought serve as the basis for modern strategic communication. It is a stimulating read for students, researchers, and professionals looking to understand the global impact of influential communicators.

Key Features

Examines ten great works by well-known thinkers and orators to understand their intellectual and practical impact.

Analyzes the power of planned public communication and how those managing the process influence global outcomes.

Connects historical communication methods to the foundations of the modern public relations profession.

Provides a diverse range of stimulating texts that were written to address major societal challenges.

Offers a unique perspective on communication research by looking at works that precede the formal PR industry.

Part of the Routledge New Directions in PR and Communication Research series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415634547
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 02 January 2015
Listed Since: 11 June 2013

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Routledge Public Relations and the History of Ideas Book

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