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Routledge Public Relations and the History of Ideas - Routledge

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Description

This innovative book explores ten great works by well-known thinkers and orators whose impact has been intellectual, practical and global. Most of these works significantly precede public relations as a phrase or profession, yet all demonstrate the force of planned public communication and the power held by those managing the process. The works are stimulating and diverse, written to address some of society's biggest challenges. Although not traditionally the focus of public relations research, these foundational texts have had global impact as communicators and provide essential grounding for understanding how ideas shape public discourse and influence society at scale.

Key Features

Explores ten seminal works by renowned thinkers and orators with intellectual and practical global influence.

Examines the history of ideas and planned public communication before public relations became a formal profession.

Published by Routledge as part of their New Directions in PR & Communication Research series.

Addresses foundational texts that shaped how societies manage communication and influence outcomes.

Ideal for students and professionals studying business history, communication strategy and the evolution of public relations theory.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 January 2015
Listed Since
11 June 2013

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