Routledge - Public Relations, Society and the Generative Power of History

Explore the deep connection between historical inquiry and modern communication with Public Relations, Society and the Generative Power of History by Routledge. This book examines how the past is constructed from our current perspective and how the present remains a historical entity. By looking at how past and present events shape imagined futures, this work provides a foundation for understanding the evolution of communication within society. Divided into three distinct parts, the text uses historical study as a way to engage with complex, interdisciplinary issues. Readers will gain insight into the history of corporate PR and the role the corporation plays in current scholarship. The book also addresses the potential for resisting corporate hegemony through specific PR efforts. This is an essential resource for those studying business history, communications, and the social impact of public relations.