£132.91

Routledge - Public Relations, Society and the Generative Power of History

Name: Routledge - Public Relations, Society and the Generative Power of History
Brand: Routledge
Price: 132.91 GBP
Availability: InStock

Business & Economic History

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Description

Explore the deep connection between historical inquiry and modern communication with Public Relations, Society and the Generative Power of History by Routledge. This book examines how the past is constructed from our current perspective and how the present remains a historical entity. By looking at how past and present events shape imagined futures, this work provides a foundation for understanding the evolution of communication within society. Divided into three distinct parts, the text uses historical study as a way to engage with complex, interdisciplinary issues. Readers will gain insight into the history of corporate PR and the role the corporation plays in current scholarship. The book also addresses the potential for resisting corporate hegemony through specific PR efforts. This is an essential resource for those studying business history, communications, and the social impact of public relations.

Key Features

Examines how historical inquiry can be used to explore how the past is constructed from the present perspective.

Analyzes the relationship between the past and present to understand how they power imagined futures.

Divided into three distinct parts to cover a wide range of interdisciplinary and critical issues.

Provides a detailed look at the history of corporate PR and its role in modern scholarship.

Discusses the possibility of using PR efforts to resist corporate hegemony.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138317101
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 17 September 2019
Listed Since: 09 May 2019

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Routledge - Public Relations, Society and the Generative Power of History

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