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Routledge - Public Relations, Society and History Book

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Description

Public Relations, Society and the Generative Power of History by Routledge examines the connection between historical construction and the present day. This book explores how the past is shaped by current perspectives and how these historical understandings can influence imagined futures. Divided into three distinct parts, the text uses historical inquiry to engage with complex, interdisciplinary issues. Part I focuses on the history of corporate PR, the role of the corporation in PR scholarship, and the potential for resisting corporate hegemony through PR efforts. This work provides a deep look at how history functions as a tool for understanding both the past and the present.

Key Features

This Routledge publication explores how the past is constructed from the present and how both can shape future possibilities.

The book is organized into three distinct parts to address interdisciplinary and critical issues through historical inquiry.

Part I provides a detailed examination of the history of corporate PR and its role in scholarship.

Readers can study the centrality of the corporation in PR and the methods used to resist corporate hegemony.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 September 2019
Listed Since
09 May 2019

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