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PEARSON EDUCATION Public Relations: Strategies and Tactics - Pearson eText

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Description

Public Relations: Strategies and Tactics Plus MyCommunicationLab with eText provides comprehensive coverage of modern public relations practices, combining traditional strategic approaches with contemporary digital communication methods. This Pearson Education package integrates textbook content with interactive online learning tools through MyCommunicationLab, enabling students to engage with real-world PR scenarios and develop practical skills. The eText access allows flexible learning across devices, whilst the included MyCommunicationLab platform offers supplementary resources, simulations, and assessments designed to reinforce key concepts in public relations management. Ensure you verify the correct ISBN with your instructor before purchase, as multiple versions exist for different institutions. Access codes are included with this package and typically require a CourseID from your instructor for registration and platform activation.

Key Features

Pearson Education textbook covering public relations strategies and tactical implementation for modern communication professionals.

MyCommunicationLab platform provides interactive learning tools, practice exercises, and assessments to reinforce PR concepts.

eText access enables digital reading across multiple devices with flexible, convenient learning options.

Package includes access code for MyCommunicationLab; CourseID from your instructor is required for registration.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 May 2011
Listed Since
04 February 2012

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No barcode data available

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