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PEARSON EDUCATION Pearson Exploring Public Relations and Management Communication

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£59.50 £58.13 £58.43 £58.73 £59.03 £59.33 £59.63 23 July 2026 31 July 2026 08 August 2026 16 August 2026 25 August 2026
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Description

Master the fundamentals of public relations with Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington. Published by Pearson Education, this definitive text blends theoretical concepts with real-life applications to provide a holistic understanding of the subject. This edition offers critical analysis through updated case studies, practical exercises, and discussion questions designed to engage readers. By examining the thought processes behind recent PR campaigns, the book helps students and professionals recognize the strategic importance of public relations in modern management. It serves as a practical guide for anyone looking to understand both the theory and the hands-on execution of successful communication strategies.

Key Features

This 5th Edition by Tench and Waddington serves as a definitive text for studying public relations and management communication.

Pearson Education provides updated case studies that offer critical analysis of modern communication landscapes.

The text includes practical exercises and discussion questions to help build a holistic understanding of the subject.

Readers can explore the thought processes behind recent PR campaigns to see how theory applies to real-world scenarios.

This book recognizes the strategic importance of public relations through a blend of theory and practical application.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 December 2020
Listed Since
01 July 2020

Barcode

No barcode data available

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