£131.84

Routledge The Public Relations of Everything - PR History Book

Name: Routledge The Public Relations of Everything - PR History Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Business & Economic History

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Description

Explore a radical new perspective on communication with The Public Relations of Everything by Routledge. This book moves beyond traditional definitions that limit public relations to organizational management. Instead, it presents the idea that public relations has become a fundamental human activity used for self-creation, self-expression, and self-protection. Part of the Routledge New Directions in PR & Communication Research series, this work offers a dramatic history spanning ancient, modern, and postmodern eras. It provides a necessary challenge to common dismissals and academic misconceptions about the field. By examining how everyone engages in these practices for basic human reasons, the text redefines our understanding of how we present ourselves to the world. This is an essential read for students, scholars, and anyone interested in the evolving history of communication and social influence.

Key Features

Provides a radical new position on public relations as a tool for individual self-expression and self-creation.

Traces a dramatic history of communication ideas from ancient times through modern and postmodern eras.

Challenges existing academic and popular misconceptions regarding the scope and purpose of public relations.

Part of the professional Routledge New Directions in PR & Communication Research series.

Explores how public relations has evolved from organizational management into a universal human activity.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415640458
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 18 November 2014
Listed Since: 22 June 2013

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Routledge The Public Relations of Everything - PR History Book

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