£149.88

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Routledge Public Relations, Society & Culture - Routledge

Amazon

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Description

This edited collection by Routledge shifts focus from traditional organisational-centric public relations research to explore the broader relationship between public relations, society and culture. Historically, public relations scholarship has emphasised how the profession serves organisational goals through practice and process, but often overlooked the social consequences of these activities. This work addresses that gap by examining how public relations functions within and influences the wider cultural landscape. It brings together theoretical and empirical explorations that challenge conventional approaches and consider the profession's impact beyond institutional boundaries. Ideal for academics, researchers and students seeking a comprehensive understanding of public relations as a social and cultural phenomenon rather than merely a business tool.

Key Features

Edited collection that prioritises social and cultural dimensions of public relations practice beyond traditional organisational frameworks.

Combines theoretical explorations with empirical research to examine how public relations shapes and is shaped by society.

Addresses the gap in public relations scholarship by focusing on consequences and broader social impact rather than internal processes alone.

Published by Routledge, providing rigorous academic treatment suitable for university courses and professional development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 February 2011
Listed Since
15 February 2010

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