Understanding Public Relations: Theory, Culture and Society - Image 1

£94.11

Sage Publications Understanding Public Relations: Theory, Culture and Society

Name: Understanding Public Relations: Theory, Culture and Society
Brand: Sage Publications
Price: 94.16 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 35 days • 35 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 35 days • 1 price levels

Days at Price

Price Analysis

Most common price: £94 (35 days, 100.0%)

Price range: £94 - £94

Price levels: 1 different prices over 35 days

Description

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1473913098
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 May 2018
Listed Since: 07 November 2017

Barcode

No barcode data available

Sage Publications Understanding Public Relations: Theory, Culture and Society

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Introducing Public Relations: Theory And Practice

Public Relations: A Managerial Perspective

Routledge Public Relations, Society & Culture Book

Public Relations: A Managerial Perspective

Sage Publications Public Relations: Concepts, Practice and Critique

Public Relations: Concepts, Practice and Critique

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

Routledge - Public Relations, Society and the Generative Power of History

Culture and Public Relations: Links and Implications (Routledge Communication Series)

Routledge The Public Relations of Everything - PR History Book

Routledge Positioning Theory and Strategic Communication Book

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

Handbook of Public Relations

Rethinking Public Relations: Persuasion, Democracy and Society

Public Relations Theory: Application and Understanding

Routledge Rethinking Public Relations - 3rd Edition Book

The SAGE Handbook of Public Relations

Public Relations: Principles and Practice

Public Relations and Communications: From Theory to Practice

The Public Relations Handbook (Media Practice)

Introduction to Public Relations

Public Relations: Critical Concepts in Media and Cultural Studies