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Sage Publishing Public Relations: A Managerial Perspective

Name: Public Relations: A Managerial Perspective
Brand: Sage Publishing

Public Relations

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Description

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 0761948562
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 15 December 2011
Listed Since: 12 December 2006

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Sage Publishing Public Relations: A Managerial Perspective

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Out of stock for 21 days. Get on the list — one email the moment it's back.

Sage Publishing Public Relations: A Managerial Perspective

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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