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£118.61
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£119 today · cheaper than every other day in the last 3 months
Sage Publishing Sage Public Relations Campaigns - Integrated Approach Textbook
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Description
Key Features
Learn the PESO model by applying Paid, Earned, Social, and Owned media strategies to real-world scenarios.
Develop practical industry skills through a hands-on approach designed for modern public relations work.
Gain insights from real examples and current case studies provided by authors Regina M. Luttrell and Luke W. Capizzo.
Build professional competence with multiple opportunities to practice campaign creation throughout the text.
Prepare for a career in sales and marketing with a focus on the specific tools used in the PR industry.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 1071902016
- Domain
- Amazon UK
- Release Date
- 14 July 2025
- Listed Since
- 06 November 2024
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