Sage Public Relations Campaigns - Integrated Approach Textbook - Image 1

£118.61

Sage Publishing Sage Public Relations Campaigns - Integrated Approach Textbook

Name: Sage Public Relations Campaigns - Integrated Approach Textbook
Brand: Sage Publishing
Price: 118.61 GBP
Availability: InStock

Public Relations

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Description

Master the fundamentals of professional communication with Public Relations Campaigns: An Integrated Approach. Published by Sage Publications, this textbook provides a hands-on guide for students looking to enter the public relations industry. Authors Regina M. Luttrell and Luke W. Capizzo use real-world examples and current case studies to help readers build practical skills for developing effective PR strategies. This book focuses on the modern landscape of communication by teaching students how to apply the PESO model. By working through the framework of Paid, Earned, Social, and Owned media, readers learn to navigate the diverse tools required in today's media environment. The instructional design offers multiple opportunities for students to practice and build their professional skill sets through direct application. Whether you are studying business, sales, or marketing, this text provides the practical foundation needed to create and manage successful public relations campaigns in a real-world setting.

Key Features

Learn the PESO model by applying Paid, Earned, Social, and Owned media strategies to real-world scenarios.

Develop practical industry skills through a hands-on approach designed for modern public relations work.

Gain insights from real examples and current case studies provided by authors Regina M. Luttrell and Luke W. Capizzo.

Build professional competence with multiple opportunities to practice campaign creation throughout the text.

Prepare for a career in sales and marketing with a focus on the specific tools used in the PR industry.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1071902016
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 14 July 2025
Listed Since: 06 November 2024

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Sage Publishing Sage Public Relations Campaigns - Integrated Approach Textbook

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