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PEARSON EDUCATION Pearson The Practice of Public Relations Global Edition

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Description

Prepare for a career in the evolving 21st century communications landscape with The Practice of Public Relations, Global Edition by Pearson Education. This textbook is designed for public relations courses, focusing on ethics and real-world applications. Fraser Seitel uses an energetic prose style to combine his professional field experience with a practical approach to reasoning and justification. This edition provides students with the tools needed for contemporary work through updated content that addresses modern industry demands. It is an essential resource for anyone studying sales, marketing, or public relations management.

Key Features

Pearson Education presents this Global Edition specifically designed for students enrolled in public relations courses.

The text focuses on preparing students for professional work through an emphasis on ethics and contemporary applications.

Fraser Seitel uses an energetic prose style that combines real-life field experience with practical reasoning.

This edition is thoroughly updated to address the changing landscape of public relations in the 21st century.

The content favors an intensely practical approach that uses justification and applications that work in real-world settings.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 July 2016
Listed Since
02 February 2016

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