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Routledge Public Relations Theory

Name: Public Relations Theory
Brand: Routledge

Business & Economic History

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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138412090
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 30 June 2017
Listed Since: 26 July 2017

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Routledge Public Relations Theory

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