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Sage Publishing Sage Public Relations: A Managerial Perspective Book

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Description

Explore the vital role of public relations within the organizational world with this book from Sage Publishing. Taking a managerial perspective, the text examines how public relations functions as an interlinked domain with broader business goals. Readers will study various contexts including corporate branding, reputation management, government relations, and community communications. The content also addresses legal considerations and ethical awareness to provide a well-rounded understanding of the field. This resource is designed for those seeking to understand how effective management and organizational support of public relations impact overall business success.

Key Features

Sage Publishing presents a comprehensive look at public relations from a managerial perspective.

The text explores the connection between public relations and organizational domains like corporate branding and reputation.

Contributors examine specific contexts such as government relations and community communications.

The book includes expert insights on legal considerations and ethical awareness within the field.

This resource highlights the importance of managerial awareness and support for public relations roles.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 December 2011
Listed Since
12 December 2006

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