£40.60

Public Relations: The Profession and the Practice

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£151.99 £9.79 £40.82 £71.84 £102.87 £133.89 £164.92 09 June 2024 01 November 2024 27 March 2025 20 August 2025 13 January 2026

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145 days · current 118 days 32 days 289 days 0 72 145 217 289 £23-49 £49-74 £100-126 £126-152 Days at Price

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Description

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2009
Listed Since
18 March 2008

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