£132.96

Routledge Pathways to Public Relations - History of Practice

Name: Routledge Pathways to Public Relations - History of Practice
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolution of persuasion with Pathways to Public Relations: Histories of Practice and Profession. Part of the Routledge New Directions in PR & Communication Research series, this volume provides a deep look into how individuals and groups use rhetorical stances to influence others. While early 20th-century scholarship often focused on public relations as a technical, systematized form of influence within an American context, this book offers a broader perspective. It moves beyond a simple focus on practice to examine the historical roots and diverse frameworks of the profession. This text is an essential resource for those studying the history of communication and the development of public relations as a discrete occupation. It provides necessary context for understanding how the field has changed over the centuries, making it a valuable addition to any academic or professional library focused on business and economic history.

Key Features

Examines the historical development of public relations as a discrete and identifiable occupation.

Provides a broad framework that expands beyond the traditional American-centric historical context.

Analyzes how different groups have used rhetorical stances to persuade others to adopt specific actions.

Part of the Routledge New Directions in PR & Communication Research series for academic depth.

Offers scholarly insight into the transition of persuasion into a systematized and technical profession.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415660351
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 17 April 2014
Listed Since: 04 July 2012

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Routledge Pathways to Public Relations - History of Practice

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