£149.92

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£150 today · previous high £150 · all-time low £143

Routledge Visual Public Relations - Strategic Communication Book

Amazon

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£149.92 £142.22 £143.90 £145.58 £147.26 £148.94 £150.62 28 July 2026 13 August 2026 29 August 2026 14 September 2026 01 October 2026
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Description

Visual Public Relations: Strategic Communication Beyond Text offers a radical look at the evolving landscape of public relations. Published by Routledge as part of the New Directions in PR & Communication Research series, this book examines the vital role that visual, sensory, and physical elements play in shaping modern communication. Moving beyond traditional models that rely solely on text and imagery, the text engages with recent developments in critical and cultural theories. It explores how non-textual and non-representational forces affect the reception and efficacy of PR strategies. This work provides a necessary critique of dominant accounts that focus only on representational uses, offering a fresh perspective for researchers and professionals in the field of graphic arts and communication studies.

Key Features

This Routledge publication explores new and radical approaches to public relations research.

The book focuses on the role of visual, sensory, and physical elements in shaping communication.

It engages with recent developments in critical and cultural theories regarding PR efficacy.

The text examines how non-textual and non-representational forces impact communication reception.

Part of the Routledge New Directions in PR & Communication Research series for academic study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 April 2018
Listed Since
06 August 2017

Barcode

No barcode data available

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