£136.14

Routledge Visual Public Relations - Strategic Communication Book

Name: Routledge Visual Public Relations - Strategic Communication Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the evolving landscape of communication with Visual Public Relations: Strategic Communication Beyond Text. Published by Routledge as part of the New Directions in PR & Communication Research series, this book examines how visual, sensory, and physical elements shape modern public relations. Moving beyond traditional text-heavy methods, this work engages with critical and cultural theories to explain the impact of non-textual and non-representational forces. It provides a necessary critique of standard industry accounts that rely solely on text and imagery, offering instead a look at how different sensory factors influence the reception of PR efforts. This is a vital resource for those looking to understand the radical new approaches currently transforming the field of strategic communication.

Key Features

Examines the vital role that visual, sensory, and physical elements play in modern communication strategies.

Integrates recent developments in critical and cultural theories to provide a deep understanding of PR dynamics.

Analyzes how non-textual and non-representational forces affect the efficacy and reception of public relations.

Challenges traditional industry views that focus only on the representational uses of text and imagery.

Part of the Routledge New Directions in PR & Communication Research series for academic and professional use.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138064661
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 05 April 2018
Listed Since: 06 August 2017

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Routledge Visual Public Relations - Strategic Communication Book

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