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£136.14
Routledge Visual Public Relations - Strategic Communication Book
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Description
Key Features
Examines the vital role that visual, sensory, and physical elements play in modern communication strategies.
Integrates recent developments in critical and cultural theories to provide a deep understanding of PR dynamics.
Analyzes how non-textual and non-representational forces affect the efficacy and reception of public relations.
Challenges traditional industry views that focus only on the representational uses of text and imagery.
Part of the Routledge New Directions in PR & Communication Research series for academic and professional use.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138064661
- Category
- Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Domain
- Amazon UK
- Release Date
- 05 April 2018
- Listed Since
- 06 August 2017
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