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Routledge Pathways to Public Relations - History & Practice Guide

Name: Pathways to Public Relations - History & Practice Guide
Brand: Routledge
Price: 142.78 GBP
Availability: InStock

Business & Economic History

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Description

Pathways to Public Relations explores the evolution of public relations as a distinct profession, tracing how individuals, institutions and groups have employed persuasive communication across centuries. This Routledge volume challenges the conventional American-focused narrative by expanding the scholarly framework around public relations history and practice. Rather than emphasising technical methodology alone, the book contextualises public relations within broader historical movements and global perspectives, offering readers a more nuanced understanding of how persuasion and influence have been systematised and applied throughout the development of the profession. Ideal for students, academics and practitioners seeking to understand public relations beyond traditional practice-oriented approaches.

Key Features

Pathways to Public Relations is part of Routledge New Directions in PR & Communication Research series, bringing contemporary scholarship to public relations studies.

The book expands beyond American-centric historical contexts to provide a broader, more inclusive examination of public relations development globally.

Focuses on the emergence of public relations as a discrete occupation in the early 20th century and its evolution as a systematised profession.

Examines how institutions and groups have used rhetorical stances and persuasive communication to influence public opinion and action throughout history.

Challenges overemphasis on technical practice by contextualising public relations within institutional, cultural and historical frameworks.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113849559X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 February 2018
Listed Since: 04 December 2017

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It has never been this cheap. We have no record of a lower price.

Routledge Pathways to Public Relations - History & Practice Guide

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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Similar Products You Might Like

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