£137.61

Routledge Pathways to Public Relations - History of Practice

Name: Routledge Pathways to Public Relations - History of Practice
Brand: Routledge
Price: 137.45 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolution of persuasion through Pathways to Public Relations: Histories of Practice and Profession. Part of the Routledge New Directions in PR & Communication Research series, this volume examines how individuals and institutions have used rhetorical stances to influence others over several centuries. While the early 20th century saw public relations emerge as a technical and systematized occupation, much of the existing scholarship focuses heavily on practice within an American historical context. This book provides a necessary shift in perspective. It responds to previous academic approaches by expanding the framework of how we understand the profession. This text is an essential resource for students and scholars interested in business and economic history. It moves beyond simple practice-based descriptions to offer a deeper look at the history of the field. By studying these historical paths, readers gain a better understanding of how the profession has developed and how it functions as a discrete occupation.

Key Features

Part of the Routledge New Directions in PR & Communication Research series for academic depth.

Examines the historical development of rhetorical stances used to persuade groups and institutions.

Provides a broader perspective that moves beyond traditional American-centric historical contexts.

Analyzes the transition of public relations into a systematized and technical occupation.

Ideal for researchers studying the history of business, finance, and communication professions.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113849559X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 February 2018
Listed Since: 04 December 2017

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Routledge Pathways to Public Relations - History of Practice

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