Culture and Public Relations: Links and Implications (Routledge Communication Series) - Image 1

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Routledge Culture and Public Relations: Links and Implications (Routledge Communication Series)

Name: Culture and Public Relations: Links and Implications (Routledge Communication Series)
Brand: Routledge
Price: 56.2 GBP
Availability: InStock

MBA

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Description

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415887275
Category: Books > Subjects > Business, Finance & Law > Reference & Education > MBA
Domain: Amazon UK
Release Date: 31 May 2012
Listed Since: 09 July 2010

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Routledge Culture and Public Relations: Links and Implications (Routledge Communication Series)

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