Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3) - Image 1

£72.67

emerald PUBLISHING Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

Name: Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)
Brand: emerald PUBLISHING
Price: 72.67 GBP
Availability: InStock

Creativity

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Description

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas’ at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Product Specifications

Brand: emerald PUBLISHING
Format: Hardcover
ASIN: 1787692922
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Creativity
Domain: Amazon UK
Release Date: 04 October 2018
Listed Since: 25 June 2018

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emerald PUBLISHING Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

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