£70.50

Power and Public Relations (Hampton Press Communication Series: Communication & Social Organization)

Public Relations

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Description

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

Product Specifications

Format: Hardcover
ASIN: 1572736801
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 30 December 2006
Listed Since: 13 February 2007

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Power and Public Relations (Hampton Press Communication Series: Communication & Social Organization)

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