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Routledge - Public Relations in Britain History Book

Amazon

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Description

Explore the evolution of British public relations with this detailed history from Routledge. This book examines how the profession developed throughout the twentieth century by linking its growth to major political, economic, social, and technological changes. Through extensive archival research and oral history interviews, the author provides a broad narrative that explains the roots of the industry. The text examines sociological issues and tracks the professionalization of the occupation during the second half of the century. This work is an essential resource for those studying business and economic history or the development of professional practice in Britain.

Key Features

This Routledge publication examines the development of public relations in Britain during the twentieth century.

The narrative connects the history of the profession to key political, economic, social, and technological developments.

The text uses oral history interviews and extensive archival research to provide a detailed historical account.

The book highlights sociological issues relevant to the study of public relations practice.

The second part of the book focuses on the professionalization of the occupation in the latter half of the century.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 2004
Listed Since
13 February 2007

Barcode

No barcode data available

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