£36.45

Routledge Corporate Public Relations: A New Historical Perspective

Name: Routledge Corporate Public Relations: A New Historical Perspective
Brand: Routledge
Price: 30.0 GBP
Availability: InStock

Business & Economic History

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Description

Gain a deeper understanding of the communication industry with this scholarly look at the evolution of public relations. Part of the Routledge Communication Series, this volume provides a historical and objective overview of how the field has changed over the last century. Readers will examine landmark cases that shaped the industry and look closely at the philosophies of major innovators like Ivy Lee and Edward Bernays. The text explores the connection between corporate public relations and global economic and political trends, offering a clear view of how these forces interact. This book is a valuable resource for those looking to understand the roots of modern communication. It concludes with long-term alternatives for the future of the profession, making it a practical read for both corporate executives and active practitioners seeking to navigate the changing landscape of public relations.

Key Features

Provides an objective historical overview of the public relations field covering the past century of developments.

Analyzes landmark cases and the influential philosophies of industry innovators such as Ivy Lee and Edward Bernays.

Explores the relationship between corporate public relations and its impact on political and economic trends.

Offers long-term alternatives for the future of the profession to help guide industry direction.

Serves as a practical resource for both corporate executives and public relations practitioners.

Presented as a used book in good condition for those seeking academic literature at a practical value.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805800522
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 July 1987
Listed Since: 16 February 2007

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Routledge Corporate Public Relations: A New Historical Perspective

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