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£69.99
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£70 today · cheaper than every other day in the last 3 months
Routledge Strategic Public Relations Management Book
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Description
Key Features
This Routledge Communication Series volume provides an applied approach to evidence-based, strategic public relations management.
Learn to understand specific audiences through research and demonstrate success using quantitative evaluation methods.
The text helps practitioners use performance metrics to communicate the value of public relations and demonstrate return on investment.
This third edition includes new examples focused on the effective use of digital communication and online research tools.
Get updated guidance on research techniques to help manage effective communication campaigns in a modern environment.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0415517699
- Domain
- Amazon UK
- Release Date
- 03 April 2015
- Listed Since
- 08 March 2014
Barcode
No barcode data available
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