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Routledge Public Relations Strategic Toolkit - PR Guide
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Description
Key Features
The Public Relations Strategic Toolkit by Routledge offers comprehensive instruction for students and professionals in corporate communications.
Authors Alison Theaker and Heather Yaxley cover essential definitions and key theoretical concepts of public relations.
This edition includes brand new case studies and updated content to reflect significant industry developments.
Real-world context is provided through featured case studies and interviews to support professional development.
The text explores both original and established methodological approaches to critical public relations practice.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138678651
- Domain
- Amazon UK
- Release Date
- 17 October 2017
- Listed Since
- 01 March 2017
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