£146.10

Routledge - The Public Relations Strategic Toolkit Guide

Name: Routledge - The Public Relations Strategic Toolkit Guide
Brand: Routledge
Price: 146.1 GBP
Availability: InStock

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Description

Master the complexities of corporate communications with The Public Relations Strategic Toolkit. This essential guide from Routledge is designed to educate both students and working professionals through a comprehensive look at successful public relations practice. Authors Alison Theaker and Heather Yaxley provide a deep dive into the field, covering fundamental definitions and key theoretical concepts that form the basis of effective communication strategies. This resource goes beyond theory by introducing both original and established methodological approaches used in the industry today. To ensure readers can apply these lessons to real-world scenarios, the book includes detailed case studies and professional interviews. These practical elements provide context and actionable advice for those looking to advance their professional development. This fully revised edition features brand new case studies and updated content that reflects recent significant developments in the public relations landscape, making it a timely resource for anyone pursuing a career in management and corporate communications.

Key Features

Comprehensive coverage of public relations definitions and key theoretical concepts for students and professionals.

Explores both original and established methodological approaches to provide a well-rounded educational foundation.

Includes real-world case studies that offer practical context for applying strategic communication theories.

Features professional interviews to provide direct advice and insights for career and professional development.

Fully revised edition with brand new case studies reflecting significant recent developments in the industry.

Provides structured guidance for mastering both public relations and corporate communications practices.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138678651
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Appraisals & Evaluations
Domain: Amazon UK
Release Date: 17 October 2017
Listed Since: 01 March 2017

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Routledge - The Public Relations Strategic Toolkit Guide

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