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Routledge Public Relations in Global Cultural Contexts - Routledge

Amazon

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Description

This Routledge Communication Series volume addresses the gap between globalized public relations practice and academic theory by examining how culture, communication, and power intersect at the international level. The book provides critical perspectives on public relations' role in shaping globalization and international power dynamics through multiple interpretative and critical approaches. Featuring contributions that explore alternative paradigms, the chapters analyse global interconnectedness and the broader significance of public relations in cross-cultural contexts. Designed for scholars, practitioners, and students of communication, international relations, and cultural studies, this work bridges theoretical frameworks with contemporary global PR challenges.

Key Features

Examines intersections of culture, communication, and power in global public relations practice and theory.

Includes critical analysis of how public relations contributes to globalization and international power relations.

Features multiple interpretative and critical approaches to understanding global PR significance and impacts.

Part of the Routledge Communication Series, offering scholarly perspectives on international communication practices.

Explores alternative paradigms for theorizing public relations within multicultural and global contexts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 December 2010
Listed Since
11 September 2009

Barcode

No barcode data available

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