£155.10

Routledge Public Relations in Global Cultural Contexts Book

Name: Routledge Public Relations in Global Cultural Contexts Book
Brand: Routledge
Price: 153.13 GBP
Availability: InStock

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Description

As public relations practice moves toward a more globalized landscape, academic theory must keep pace with the changing realities of communication and power. This volume from the Routledge Communication Series addresses the gap between practice and theory by examining how culture and communication intersect on a global scale. Readers will explore the significance and impacts of public relations through various interpretative and critical approaches. The text provides a critical examination of how public relations contributes to globalization and international power relations. By looking at alternative paradigms, this book helps scholars and professionals understand the complex connections that define modern international communication. It serves as a necessary resource for those studying the role of communication in a connected world.

Key Features

Explores the intersection of culture, communication, and power within global public relations practice.

Provides a range of interpretative and critical approaches to understand global communication impacts.

Offers a critical examination of how public relations contributes to globalization and international power relations.

Includes diverse chapters that explore alternative paradigms in the field of communication.

Helps bridge the gap between current globalized practice and academic theorizing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415872855
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 20 December 2010
Listed Since: 11 September 2009

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Routledge Public Relations in Global Cultural Contexts Book

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