£40.99

Routledge - Strategic Public Relations Leadership Book

Name: Routledge - Strategic Public Relations Leadership Book
Brand: Routledge
Price: 38.6 GBP
Availability: InStock

Public Relations

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Most common price: £41 (48 days, 54.5%)

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Description

Public relations professionals today face a complex and changing environment. With new accountabilities, empowered stakeholders, and increased public cynicism, the communication landscape is shifting rapidly. This book provides the necessary tools to navigate these external pressures while managing internal organizational demands. As the need to demonstrate a strategic contribution grows, PR leaders must also be prepared to coach and counsel senior managers. This revised and updated edition offers a practical framework designed to help professionals clearly articulate their value. By using this guide, you can better demonstrate how public relations contributes to overall organizational success and helps manage the pressures of a modern communication landscape.

Key Features

Navigate a complex communication landscape filled with new accountabilities and empowered stakeholders.

Learn to manage increased public cynicism and external organizational pressures effectively.

Develop the skills needed to provide strategic counsel to senior management teams.

Gain a framework to clearly articulate and demonstrate your professional contribution to your organization.

Address internal demands for PR to act as a strategic partner within the business structure.

Stay current with this revised and updated edition tailored for modern PR challenges.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032028017
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 22 July 2022
Listed Since: 18 December 2021

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Routledge - Strategic Public Relations Leadership Book

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