Public Relations: Strategies and Tactics: United States Edition - Image 1

£123.79

PEARSON EDUCATION Public Relations: Strategies and Tactics: United States Edition

Name: Public Relations: Strategies and Tactics: United States Edition
Brand: PEARSON EDUCATION
Price: 123.79 GBP
Availability: InStock

Public Relations

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Description

Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

Product Specifications

Brand: PEARSON EDUCATION
Format: hardcover
ASIN: 020558148X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 06 February 2008
Listed Since: 31 August 2007

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PEARSON EDUCATION Public Relations: Strategies and Tactics: United States Edition

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