Research Methods and Techniques in Public Relations and Advertising - Image 1

£44.23

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Research Methods and Techniques in Public Relations and Advertising

Name: Research Methods and Techniques in Public Relations and Advertising
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 34.4 GBP
Availability: InStock

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Description

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3631718764
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 24 May 2017
Listed Since: 09 February 2017

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Research Methods and Techniques in Public Relations and Advertising

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