Qualitative Research Methods in Public Relations and Marketing Communications - Image 1

£47.44

Routledge Qualitative Research Methods in Public Relations and Marketing Communications

Name: Qualitative Research Methods in Public Relations and Marketing Communications
Brand: Routledge
Price: 44.79 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 28 days • 28 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 28 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £46 (13 days, 46.4%)

Price range: £45 - £48

Price levels: 4 different prices over 28 days

Description

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0415471184
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 August 2010
Listed Since: 20 February 2009

Barcode

No barcode data available

Routledge Qualitative Research Methods in Public Relations and Marketing Communications

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Communications

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Routledge Qualitative Research: The Essential Guide to Theory

Marketing Communications

Research Methods in Public Administration and Public Management: An Introduction (Routledge Masters in Public Management)

Qualitative Research Methods: 2

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Routledge Qualitative Research in Sport Management - New Edition

Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message

Research Methods in Public Administration and Public Management: An Introduction (Routledge Masters in Public Management)

Sage Qualitative Research Methods: 2 - Research Guide

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Doing Qualitative Research in Education Settings

Positioning Theory and Strategic Communication: A new approach to public relations research and practice (Routledge New Directions in PR & Communication Research)

Routledge Evaluating Public Communication - New Models & Standards

Handbook of Qualitative Research Methods in Marketing: Second Edition (Research Handbooks in Business and Management series)

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Public Relations: Contemporary Issues and Techniques

Communication Research: Asking Questions, Finding Answers

Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis

Research Methods for Sport Management (Foundations of Sport Management)

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Qualitative Research and Intercultural Understanding: Conducting Qualitative Research in Multicultural Settings

Public Relations Research Annual: Volume 2