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£47.39

Sage Publications Qualitative Consumer and Marketing Research

Name: Qualitative Consumer and Marketing Research
Brand: Sage Publications
Price: 47.39 GBP
Availability: InStock

Careers

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Description

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.

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Sage Publications Ltd

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0857027670
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 14 December 2012
Listed Since: 03 June 2012

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Sage Publications Qualitative Consumer and Marketing Research

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