Qualitative Marketing Research: Understanding Consumer Behaviour - Image 1

£168.43

Routledge Qualitative Marketing Research: Understanding Consumer Behaviour

Name: Qualitative Marketing Research: Understanding Consumer Behaviour
Brand: Routledge
Price: 161.58 GBP
Availability: InStock

Market Research

Price History & Forecast

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £152 (29 days, 33.7%)

Price range: £152 - £175

Price levels: 5 different prices over 86 days

Description

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138607746
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 10 October 2018
Listed Since: 13 June 2018

Barcode

No barcode data available

Routledge Qualitative Marketing Research: Understanding Consumer Behaviour

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Sage Qualitative Consumer and Marketing Research Book

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

The Practice of Market Research: An Introduction

Qualitative Marketing Research

Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

Marketing Research: Delivering Customer Insight

Qualitative Consumer and Marketing Research

Sage Publications Qualitative Market Research Guide Book

Routledge Visual Methods in Marketing and Consumer Research

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)

Intercultural Marketing: Theory and Practice

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

Marketing Management: A Cultural Perspective

Qualitative Research Methods for Media Studies

Crafting Qualitative Research: Beyond Positivist Traditions

Crafting Qualitative Research: Beyond Positivist Traditions

Experiential Marketing: Case Studies in Customer Experience

Marketing Research for Non-profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Message

Qualitative Research Methods in Public Relations and Marketing Communications

Consumer Research Methods (SAGE Benchmarks in Social Research Methods)