£129.00

Sage Publications Qualitative Market Research Guide Book

Name: Sage Publications Qualitative Market Research Guide Book
Brand: Sage Publications
Price: 129.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Master the complexities of research with Qualitative Market Research by Sage Publications. This comprehensive guide offers a deep dive into the research process from the dual perspectives of both the user and the practitioner. Whether you are looking for a continuous teaching text or a practical training manual, this book provides the necessary framework to advance your professional skills. Designed for flexibility, the text allows readers to consult specific sections to improve productivity and master best practices in various research applications. The first section provides a foundational understanding by covering the history and philosophy behind qualitative research. It explores the differences between qualitative and quantitative approaches and provides guidance on organizing research projects. This resource is an essential tool for those working in practice, helping to bridge the gap between theoretical knowledge and real-world application in the field of social sciences.

Key Features

Dual perspective approach that serves the needs of both the research user and the professional practitioner.

Versatile format that works as a continuous teaching text or a quick-reference training manual for professionals.

Modular structure allowing you to consult individual sections to improve productivity in specific research tasks.

Foundational knowledge covering the essential history and philosophy of qualitative research methods.

Comparative insights into the differences between qualitative and quantitative research approaches.

Practical guidance on organizing research projects and implementing best practices in real-world applications.

Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 0761969446
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 25 October 2001
Listed Since: 14 February 2007

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Sage Publications Qualitative Market Research Guide Book

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