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Sage Publishing Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

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Description
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

Product Specifications
Brand
Sage Publishing
Format
hardcover
ASIN
1412903807
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain
Amazon UK
Release Date
11 May 2006
Listed Since
23 January 2007

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