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£190.00
Sage Publishing Qualitative Marketing Research - Sage Publications
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Last 89 days · 89 data points
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Price distribution over 89 days • 2 price levels
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Most common price: £190 (81 days, 91.0%)
Price range: £181 - £190
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Description
Key Features
Sage Publications presents a detailed exploration of qualitative research methods essential for modern marketing strategy and decision-making.
The book explains how qualitative approaches complement statistical data to deliver comprehensive market intelligence.
Clarifies underlying theories and methodologies that enable marketers to understand consumer behaviour and market dynamics more deeply.
Provides practical guidance on applying qualitative research techniques to real-world business challenges and market analysis.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 0761963650
- Domain
- Amazon UK
- Release Date
- 01 February 2001
- Listed Since
- 14 February 2007
Barcode
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