£164.35

Sage Publications Qualitative Marketing Research Book

Name: Sage Publications Qualitative Marketing Research Book
Brand: Sage Publications
Price: 159.16 GBP
Availability: InStock

Market Research

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Description

In a rapidly changing business landscape, staying ahead requires more than just statistical data. Sage Publications presents Qualitative Marketing Research, a resource designed to address the growing need for up-to-date market intelligence. While statistical information is important, it often lacks the depth required for true market understanding. This book explains how qualitative methods provide the necessary insight to complement quantitative data. It helps readers understand the immense contribution qualitative research makes to business intelligence. By clarifying the theories behind these methodologies, the text provides a clear framework for using qualitative tools to gain a deeper perspective on consumer behavior and market trends. Whether you are looking to improve market understanding or seeking to apply new concepts in marketing, this book offers the guidance needed to integrate qualitative methods into your research strategy. It is a practical guide for anyone needing to move beyond basic data flows to achieve meaningful market insight.

Key Features

Provides deep market intelligence to complement standard statistical information flows.

Explains the importance and practical use of qualitative methods in modern business.

Clarifies the underlying theories behind qualitative research methodologies.

Helps professionals gain a better understanding of evolving marketing concepts.

Offers insights into how qualitative research contributes to market understanding.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761963650
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 February 2001
Listed Since: 14 February 2007

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Sage Publications Qualitative Marketing Research Book

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