Qualitative Consumer and Marketing Research - SAGE - Image 1

£139.00

Sage Publishing Qualitative Consumer and Marketing Research - SAGE

Name: Qualitative Consumer and Marketing Research - SAGE
Brand: Sage Publishing
Price: 139.0 GBP
Availability: InStock

Market Research

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Description

Master the fundamentals and advanced techniques of qualitative consumer and marketing research with this comprehensive guide from SAGE Publications. Designed for students, scholars, and marketing research practitioners, this book provides a practical roadmap for planning, conducting, analysing, and presenting research using both established and emerging methods. Discover how rigorous qualitative research is conducted in today's landscape, explore cutting-edge techniques that define the field, and gain hands-on experience through practical exercises that researchers can immediately apply. Whether you're new to qualitative research or seeking to deepen your expertise, this resource bridges theory and practice, equipping you with the skills and technologies needed to excel in modern marketing research.

Key Features

SAGE Publications delivers comprehensive coverage of qualitative consumer and marketing research methodologies for students and practitioners alike.

Practical guide structure walks you through planning, conducting, and analysing research using both time-tested and innovative methods.

Hands-on exercises throughout the book enable researchers to practise and apply concepts directly to real-world research projects.

Covers cutting-edge techniques and latest developments in the qualitative research field with current best practices.

Advanced understanding progresses from foundational concepts to sophisticated applications suitable for scholars and experienced researchers.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 0857027662
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 14 December 2012
Listed Since: 03 June 2012

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Sage Publishing Qualitative Consumer and Marketing Research - SAGE

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