Sage Qualitative Consumer and Marketing Research Book - Image 1

£139.00

Sage Publications Sage Qualitative Consumer and Marketing Research Book

Name: Sage Qualitative Consumer and Marketing Research Book
Brand: Sage Publications
Price: 139.0 GBP
Availability: InStock

Interviews

It has never been this cheap. We have no record of a lower price.

£139 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 45 days • 45 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 45 days • 1 price levels

Days at Price

Price Analysis

Most common price: £139 (45 days, 100.0%)

Price range: £139 - £139

Price levels: 1 different prices over 45 days

Description

Master the complexities of modern consumer behavior with Qualitative Consumer and Marketing Research by Sage Publications. This comprehensive guide answers fundamental questions regarding how qualitative research is conducted today and defines what constitutes rigorous research in this evolving field. Designed for students, scholars, and marketing research practitioners, the book provides a clear path from basic principles to an advanced understanding of cutting-edge techniques. It serves as a practical manual for every stage of the research process, including planning, conducting, analyzing, and presenting findings. Whether you are looking to implement time-tested methods or explore new technologies and skills, this text offers the tools necessary to succeed. The inclusion of hands-on exercises allows researchers to practice their skills and apply new developments directly to their work, making it an essential resource for anyone serious about qualitative marketing studies.

Key Features

Comprehensive guide covering everything from basic research principles to advanced developments in qualitative marketing.

Practical framework for planning, conducting, analyzing, and presenting professional research results.

Explores both time-tested methods and new, cutting-edge techniques used in the industry today.

Includes hands-on exercises designed to help students and practitioners practice their research skills.

Written specifically to meet the needs of students, scholars, and professional marketing research practitioners.

Integrates modern technologies and new skills required for contemporary qualitative consumer research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0857027662
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 14 December 2012
Listed Since: 03 June 2012

Barcode

No barcode data available

Sage Publications Sage Qualitative Consumer and Marketing Research Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Consumer and Marketing Research

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Sage Publications Qualitative Marketing Research Book

Qualitative Marketing Research

Qualitative Methods for Marketplace Research

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)

Qualitative Social Research: Contemporary Methods for the Digital Age

Sage Publications Qualitative Market Research Guide Book

Qualitative Research in Business and Management: 3

Sage Qualitative Research in Sociology - Methods Guide Book

Qualitative Research Practice: A Guide for Social Science Students and Researchers

Qualitative Research Methods for Business Students: A Global Approach

Qualitative Marketing Research: Understanding Consumer Behaviour

Advanced Qualitative Research: A Guide to Using Theory

Ethics in Qualitative Research

Qualitative Research for the Social Sciences

Qualitative Content Analysis: Methods, Practice and Software

Qualitative Research Practice: A Guide for Social Science Students and Researchers

Successful Qualitative Research: A Practical Guide for Beginners

Qualitative Research Design: An Interactive Approach: 41 (Applied Social Research Methods)

Qualitative Research

Consumer Research Methods (SAGE Benchmarks in Social Research Methods)

Doing Your Qualitative Psychology Project

Qualitative Content Analysis: A Step-by-Step Guide