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£139.00

Sage Publications Sage Qualitative Consumer and Marketing Research Book

Name: Sage Qualitative Consumer and Marketing Research Book
Brand: Sage Publications
Price: 139.0 GBP
Availability: InStock

Interviews

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Description

Master the complexities of modern consumer behavior with Qualitative Consumer and Marketing Research by Sage Publications. This comprehensive guide answers fundamental questions regarding how qualitative research is conducted today and defines what constitutes rigorous research in this evolving field. Designed for students, scholars, and marketing research practitioners, the book provides a clear path from basic principles to an advanced understanding of cutting-edge techniques. It serves as a practical manual for every stage of the research process, including planning, conducting, analyzing, and presenting findings. Whether you are looking to implement time-tested methods or explore new technologies and skills, this text offers the tools necessary to succeed. The inclusion of hands-on exercises allows researchers to practice their skills and apply new developments directly to their work, making it an essential resource for anyone serious about qualitative marketing studies.

Key Features

Comprehensive guide covering everything from basic research principles to advanced developments in qualitative marketing.

Practical framework for planning, conducting, analyzing, and presenting professional research results.

Explores both time-tested methods and new, cutting-edge techniques used in the industry today.

Includes hands-on exercises designed to help students and practitioners practice their research skills.

Written specifically to meet the needs of students, scholars, and professional marketing research practitioners.

Integrates modern technologies and new skills required for contemporary qualitative consumer research.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0857027662
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 14 December 2012
Listed Since: 03 June 2012

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Sage Publications Sage Qualitative Consumer and Marketing Research Book

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