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£146.99
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Sage Publishing Sage Qualitative Methods for Marketplace Research Book
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Description
Key Features
This Sage Publishing book provides effective data collection and analysis techniques for researchers and marketers.
Learn to use visual and verbal text as tools to understand audiences in natural or controlled environments.
The text incorporates proven techniques from anthropology, sociology, psychology, and communication.
Specific examples illustrate how various qualitative methods are adapted for marketplace research needs.
Designed for both students and practitioners to improve consumer and audience understanding.
Product Specifications
- Brand
- Sage Publishing
- Format
- paperback
- ASIN
- 0761922709
- Domain
- Amazon UK
- Release Date
- 16 March 2001
- Listed Since
- 28 December 2006
Barcode
No barcode data available
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