£103.37

Qualitative Research Methods for Business Students: A Global Approach

Business Studies

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Description

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Product Specifications

Format: hardcover
ASIN: 1529601738
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Business Studies
Domain: Amazon UK
Release Date: 25 April 2024
Listed Since: 01 November 2023

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Qualitative Research Methods for Business Students: A Global Approach

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