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Sage Publishing Qualitative Research Methods for Business Students: A Global Approach

Amazon

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£108.50 £79.15 £85.56 £91.96 £98.36 £104.76 £111.17 24 July 2026 04 August 2026 16 August 2026 28 August 2026 09 September 2026
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11 days 14 days 5 days · current 5 days 13 days 0 4 7 11 14 £82 £97 £100 £105 £109 Days at Price

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Price range: £82 - £109

Price levels: 5 different prices over 48 days

Description

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 April 2024
Listed Since
01 November 2023

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