Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series) - Image 1

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Sage Publications Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)

Name: Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)
Brand: Sage Publications
Price: 50.5 GBP
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Description

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 1412903815
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 18 May 2006
Listed Since: 11 December 2006

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Sage Publications Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)

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