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Sage Publications Qualitative Market Research: A Comprehensive Guide

Name: Qualitative Market Research: A Comprehensive Guide
Brand: Sage Publications

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Description

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

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Qualitative Market Research

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Brand: Sage Publications
Format: paperback
ASIN: 0761969454
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 28 September 2001
Listed Since: 14 February 2007

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Sage Publications Qualitative Market Research: A Comprehensive Guide

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