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Sage Publications Qualitative Methods for Marketplace Research

Name: Qualitative Methods for Marketplace Research
Brand: Sage Publications

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Description

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761922709
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 16 March 2001
Listed Since: 28 December 2006

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Sage Publications Qualitative Methods for Marketplace Research

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