Qualitative Methods for Marketplace Research - Image 1

£98.39

Sage Publications Qualitative Methods for Marketplace Research

Name: Qualitative Methods for Marketplace Research
Brand: Sage Publications
Price: 98.39 GBP
Availability: InStock

Market Research

It has never been this cheap. We have no record of a lower price.

£98 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 52 days · 52 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 52 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £98 (51 days, 98.1%)

Price range: £98 - £147

Price levels: 2 different prices over 52 days

Description

Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis techniques. It explains how to use visual and verbal text as tools for understanding consumers and audiences in their natural environment as well as in controlled situations. Borrowing techniques from anthropology, sociology, psychology and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies. Essential for understanding text-based consumption behavior, this book is a must for anyone who will conduct marketplace research in the 21st century.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761922709
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 16 March 2001
Listed Since: 28 December 2006

Barcode

No barcode data available

Sage Publications Qualitative Methods for Marketplace Research

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Research in Business and Management: 3

Qualitative Marketing Research

Sage Publications Qualitative Marketing Research Book

Qualitative Consumer and Marketing Research

Advanced Qualitative Research: A Guide to Using Theory

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions

Ethics in Qualitative Research

Qualitative Research Methods for Business Students: A Global Approach

Sage Qualitative Research in Sociology - Methods Guide Book

Advanced Qualitative Research: A Guide to Using Theory

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods Series)

Qualitative Research Practice: A Guide for Social Science Students and Researchers

Sage Qualitative Consumer and Marketing Research Book

Conducting Qualitative Research of Learning in Online Spaces

Successful Qualitative Research: A Practical Guide for Beginners

Qualitative Social Research: Contemporary Methods for the Digital Age

Sage Publications Qualitative Market Research Guide Book

The Practice of Qualitative Research: Engaging Students in the Research Process

Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory

The SAGE Dictionary of Qualitative Management Research

Designing Qualitative Research - International Student Edition

The SAGE Handbook of Qualitative Data Collection

Qualitative Psychology: A Practical Guide to Research Methods