£107.27

Sage Publications Qualitative Methods for Marketplace Research

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Description

All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 March 2001
Listed Since
28 December 2006

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