Qualitative Research in Digital Environments: A Research Toolkit - Image 1

£47.99

Routledge Qualitative Research in Digital Environments: A Research Toolkit

Name: Qualitative Research in Digital Environments: A Research Toolkit
Brand: Routledge
Price: 46.35 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 41 days • 41 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 41 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £46 (21 days, 51.2%)

Price range: £46 - £48

Price levels: 2 different prices over 41 days

Description

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138188697
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 12 December 2016
Listed Since: 06 June 2016

Barcode

No barcode data available

Routledge Qualitative Research in Digital Environments: A Research Toolkit

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Qualitative Research in Digital Environments: A Research Toolkit

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Routledge Qualitative Research: The Essential Guide to Theory

Qualitative Research and Hypermedia: Ethnography for the Digital Age (New Technologies for Social Research series)

Qualitative Social Research: Contemporary Methods for the Digital Age

The Routledge Companion to Digital Ethnography (Routledge Media and Cultural Studies Companions)

Doing Qualitative Research in a Digital World

The Routledge Companion to Qualitative Research in Organization Studies (Routledge Companions in Business, Management and Marketing)

The Routledge International Handbook of Innovative Qualitative Psychological Research

Qualitative Research Methods in Public Relations and Marketing Communications

Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies (Contemporary Geographies of Leisure, Tourism and Mobility)

Qualitative Research in Tourism: Ontologies, Epistemologies and Methodologies (Contemporary Geographies of Leisure, Tourism and Mobility)

Sharing Qualitative Research: Showing Lived Experience and Community Narratives (Routledge Advances in Research Methods)

Big Data for Qualitative Research

The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication)

The Methodological Dilemma: Creative, critical and collaborative approaches to qualitative research

Research Methodology and Quantitative Techniques: A Guide for Interdisciplinary Research

The Routledge Companion to Digital Ethnography (Routledge Media and Cultural Studies Companions)

Qualitative Research Methods for Media Studies

Innovations in Digital Research Methods

Routledge Qualitative Research in Sport Management - New Edition

Alternative Market Research Methods: Market Sensing

The Digital Academic: Critical Perspectives on Digital Technologies in Higher Education

The Routledge Companion to Qualitative Research in Organization Studies (Routledge Companions in Business, Management and Marketing)