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£179.24

Routledge Qualitative Research in Digital Environments: A Research Toolkit

Name: Qualitative Research in Digital Environments: A Research Toolkit
Brand: Routledge
Price: 179.24 GBP
Availability: InStock

Market Research

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Description

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology. About the Author Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK. Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138188689
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 12 December 2016
Listed Since: 20 May 2016

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Routledge Qualitative Research in Digital Environments: A Research Toolkit

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