Inspiring Cooperation and Celebrating Organizations: Genres, Message Design, and Strategies in Public Relations (Hampton Press Communication)

By primarily leaning on work in the fields of linguistic and rhetoric, this text is the first book to formally present the textual features and the implicit exigencies of public relations discourse genres. This text goes further by directly linking text types, messge design, and strategy, thereby placing public relations as a more valued and valuable part of organizations' business and society's fabric. The everyday work of public relations therefore is not merely to produce discourse but to produce it in such a way as to celebrate and inculcate societal and organziational values, creating consistent messages across media channels, campaigns, and long-term communication programs. Recognizing the deeper purpose of public relations discourse genres therby unites organizational interesta dn those of publics to build sustainable relationships with them