Cengage Learning EMEA Public Lies, Private Truths

This study exposes the workings of the PR industry, highlighting the key players, and showing how to succeed by making contacts and developing networks. The book covers the skills for success, such as the ability to sort and assimilate facts quickly, to write and speak cogently, and to understand the motivation of competitors. A comparison is made of the perceptions and realities of public relations in Britain, North America and continental Europe, along with the implications for a unified Europe.