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Routledge Public Relations in Hyper-globalization - Japan Perspective

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Description

Navigate the complexities of modern public relations in an interconnected world with this essential guide from Routledge. This book examines how relationship management strategies must evolve to address contemporary challenges including disruptive technology, digital communications, and integrated global supply chains. Drawing on a Japan perspective, the author explores how organisations can achieve their goals efficiently amid rapid globalisation, radical business model shifts, and the profound impact of social media on corporate reputation. Discover practical insights into managing stakeholder relationships when traditional boundaries between nations, industries, and communication channels have dissolved, and when 24-hour global connectivity shapes every interaction.

Key Features

Routledge publication offering specialist knowledge on public relations strategy within a hyper-globalised business environment.

Japan perspective provides unique regional insights into relationship management approaches across different cultural and business contexts.

Addresses modern challenges including disruptive technology, digital communications, and global supply chain integration affecting PR practice.

Covers how organisations can achieve strategic goals efficiently despite increased complexity in contemporary stakeholder communication and reputation management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 March 2018
Listed Since
06 August 2017

Barcode

No barcode data available

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