£133.40

Routledge - Public Relations in Hyper-globalization Book

Name: Routledge - Public Relations in Hyper-globalization Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Economics

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Description

Navigating the modern landscape of relationship management is more difficult and more important than ever. In a world shaped by disruptive technology and radical new business models, professionals must adapt to a highly integrated global supply chain and digital communications environment. This book examines how these changes impact public relations from a specific Japan perspective. Today's reality involves constant global communication at no cost, where social media can be used for everything from recruitment to broadcasting news. As the existence of the nation state faces new questions, understanding these shifts is vital for anyone working in economics or business. This text provides a look at how hyper-globalization affects how organizations communicate and maintain their reputation in an era of rapid change.

Key Features

Examines relationship management within the context of a highly integrated global supply chain and digital communication tools.

Provides a specific Japan perspective on how hyper-globalization affects modern public relations practices.

Analyzes the impact of disruptive technology and radical new business models on global communication strategies.

Explores how the rise of social media and 24-hour global communication changes the way organizations interact with the world.

Offers insights into navigating a complex environment where digital communications and new global realities shape business goals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113805495X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 March 2018
Listed Since: 06 August 2017

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Routledge - Public Relations in Hyper-globalization Book

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