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£65.53

Cengage Learning Public Relations: Principles and Practice

Name: Public Relations: Principles and Practice
Brand: Cengage Learning
Price: 65.53 GBP
Availability: InStock

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Description

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1861520913
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 24 April 1997
Listed Since: 06 January 2007

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Cengage Learning Public Relations: Principles and Practice

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