Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management - Image 1

£54.99

Routledge Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

Name: Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management
Brand: Routledge
Price: 54.99 GBP
Availability: InStock

Public Relations

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Description

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415710928
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 09 May 2014
Listed Since: 21 September 2013

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Routledge Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

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