£133.30

Routledge Public Relations Leaders as Sensemakers - Global Study

Name: Routledge Public Relations Leaders as Sensemakers - Global Study
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

5 black & white illustrations, 41 black

Public Relations

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Description

Public Relations Leaders as Sensemakers offers a deep look into the current state of the public relations profession. This Routledge publication provides a modern view of expanding global practices through extensive research. By utilizing data from one of the largest studies ever conducted in this field, the book offers a perspective built on the insights of 4,500 practitioners across various sectors. The research covers a wide range of organizations, including private companies, state-run companies, communication agencies, government agencies, and nonprofits. This diverse data set helps advance a theory of integrated leadership within public relations and communication management. This volume serves as a valuable resource for those studying the evolution of the field. It highlights future research needs and discusses educational implications for the next generation of professionals. It is an essential text for graduate students and advanced learners looking to understand the complexities of leadership in a global communication landscape.

Key Features

Based on one of the largest studies ever conducted in the public relations field to provide high-quality research data.

Includes perspectives from 4,500 practitioners representing diverse sectors like government, nonprofits, and private companies.

Advances a new theory of integrated leadership specifically designed for public relations and communication management.

Provides a comprehensive picture of how global practice is expanding across different types of organizations.

Identifies future research needs and practical educational implications for advanced academic study.

Ideal for graduate students and advanced learners seeking deep insights into professional communication leadership.

Product Specifications

Brand: Routledge
Model: 5 black & white illustrations, 41 black
Format: hardcover
ASIN: 041571091X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 15 May 2014
Listed Since: 21 September 2013

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Routledge Public Relations Leaders as Sensemakers - Global Study

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